April 2024
Exploring the impact of problematic placements

Not all ads behave in ways that work for advertisers. Many do dubious things, like render off-screen or auto refresh frequently, which is bad both for the marketer and the consumer. These ads are called problematic placements.

This analysis explores the nature of problematic placements, how they compare to other forms of ad waste and why leveraging placement-level data is a must for marketers.