Transform Media Buying
with Sustainable Insights

ANA in partnership with Scope3 have launched the first ever joint report exploring the carbon cost of digital marketing, the solution to measuring and reducing emissions, and how Fortune 100 brands are achieving success with those solutions.

Learn how brands including: Coca-Cola, GM, Kimberly Clark, Kroger, Mars, and Mondelez used three key approaches to slash their emissions and saw a positive impact on business outcomes.

By incorporating sustainability into their media plans, brands reduced emissions as much as 36%. The study also revealed that 2% of media sites account for a whopping 50% of total emissions, underscoring the progress brands can make within days of measuring their emissions by optimizing away from high-emissions sites.

As the brands reduced their carbon emissions, they also saw a positive impact on business outcomes. Brands were able to:

• Redistribute spend to high-quality sites
• Hit KPIs earlier
• Avoid overextending budgets trying to reach users on bad inventory