Prompt Engineering Masterclass: The Essential Skill for Modern Marketers
9:00am ET &
2:30pm ET
Thursday, May 15, 2025
Gain a competitive edge by developing skills that will soon be essential for every modern marketer.
AI is reshaping marketing, and mastering prompt engineering is your competitive edge.
Join Scope3 CEO Brian O'Kelley for an interactive session where you'll learn practical prompt engineering techniques through real digital advertising examples.
This isn't another presentation. You'll see prompt engineering in action as Brian trains an AI agent in real time. Watch how simple commands can help solve longstanding industry challenges — like brand safety and suitability — using Scope3 Brand Standards as our playground.
Leave with immediately applicable skills to stand out as AI becomes a key part of nearly every marketer’s world.
What you'll experience:
- Real-world prompt engineering practice with actual advertising scenarios
- Interactive learning as we build AI agents together
- Career-advancing skills that complement (not replace) your strategic thinking
- No corporate jargon, just practical techniques you can use immediately
please email us: events@scope3.com
Host:
Brian O’Kelley is CEO and co-founder of Scope3, the platform powering safe, sustainable growth in media and advertising.
A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo.
Credited with the invention of programmatic advertising and the online ad exchange, Brian is deeply committed to technology-driven innovations that benefit society while improving the health of the planet.
Brian is an active board member of Tech:NYC. Brian has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, holds multiple patents, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012. Brian was an early supporter of Girls Who Code and the Marshall Plan for Moms and is dedicated to making the technology industry more inclusive.
Brian has a B.S.E. in Computer Science from Princeton University. He lives in Brooklyn with his wife, two daughters, and two cats.